Minority Majority 005: Making Avocados Mainstream, Young Miko, & California's Energy Debate

INTRODUCTION
Bienvenidos - Welcome to this week's edition of Minority Majority, where we spotlight trailblazers and movements reshaping the Latinx landscape.

Discover "Avocados From Mexico's" journey to mainstream success, delve into Young Miko's groundbreaking music career, and explore the impactful "Levanta Tu Voz" campaign's fight for equitable energy policies in California.

BUSINESS
Making Avocados Mainstream and Planting Trees

The decade of the Mexican Avocado - "Avocados From Mexico" has revolutionized the way we see avocados in the U.S. In just a decade, they've turned a package-free fruit into a powerhouse brand, achieving a staggering 60% preference among U.S. consumers.

Their bold marketing moves, like Super Bowl ads and unique partnerships with major brands, have placed avocados at the forefront of American culture, especially during football season and events like Cinco de Mayo. The economic output of imported Mexican avocados is up 500 percent with a US GDP of more than $6.1 billion annually!

Beyond branding, they're committed to sustainability, aligning with the UN's goals and contributing to significant reforestation efforts. Looking ahead, they're not just selling avocados; they're nurturing hearts and appetites, aiming to make the U.S. the top per-capita consumer of this nutritious fruit.

CULTURA
Meet Young Miko - The female, queer, reggaeton artist named Billboard’s Latin Rookie of the Year

A new voice in Latinx music - Young Miko, Billboard's 2023 Latin Rookie of the Year, has swiftly transitioned from a tattoo artist to a prominent figure on Latin music's biggest stages. Her unique, queer-centric lyrics and a blend of trap and reggaetón resonate deeply with fans, establishing her as a bold fresh voice in música urbana.

Discovered on SoundCloud, her authentic approach, distinctive voice, and collaboration with Wave Music Group have been key to her ascent. Young Miko’s rapid rise to fame includes performing with stars like Karol G, Bad Bunny, J Balvin, Tainy, and Jowell & Randy.

With hits like “Lisa”, “Wiggy”, “Riri”, she recently embarked on her own nearly 50-city “Trap Kitty” world tour. Personally, Young Miko has been my favorite Latinx artist to have discovered this year, and can’t wait to see what is to come from her.

IMPACTO
Latinos in California want a green economy, but one that works for all.

Rising up and sharing their stories - "Levanta Tu Voz," a dynamic campaign in California, is bringing Latino voices to the forefront of the state's energy debate. Spearheaded by Argelia León, the campaign aims to shine a light on how new laws banning gas-powered vehicles and appliances disproportionately impact Latino families and businesses.

Hispanic Californians are the largest racial or ethnic group in the state, making up 39.4% of the state population in the 2020 census. However, the current energy proposals don’t consider them. At its core, Levanta Tu Voz is a call for equitable environmental policy, ensuring all Californians, regardless of income, can participate in the state's green transition.

With strong support from leaders like Julian Cañete of the California Hispanic Chambers of Commerce, it's challenging policies that will impact over 800,000 Hispanic-owned businesses. The campaign's extensive reach includes TV, radio, social media, and public events, highlighting a stark gap in electric vehicle ownership between wealthier white Californians and low-income Latino families.

EN LA COCINA

How to Make: Argentinian Milanesa

Ingredients:

• 4 thin beef steaks (like sirloin or round)

• 2 eggs

• 1-2 cups bread crumbs

• Salt and pepper

• Garlic powder

• Oil for frying

• Lemon wedges for serving

Instructions:

1. Season Steaks: Season the steaks with salt, pepper, and garlic powder.

2. Prepare Egg Mixture: Beat the eggs in a bowl.

3. Breading: Dip each steak in the egg mixture, then coat it with bread crumbs.

4. Frying Milanesas: Fry the breaded steaks in hot oil until golden brown, about 3-4 minutes per side.

5. Drain Milanesas: Place them on a paper towel-lined plate.

6. French Fries: Cut potatoes into fries, season with salt, and fry in hot oil until golden and crispy.

7. Serve: Enjoy your Milanesas with homemade French fries and lemon wedges.

RECURSOS

• Book Recommendation "The House of the Spirits" by Isabel Allende is a spellbinding novel that blends magical realism with the turbulent history of Chile, chronicling the lives and struggles of the Trueba family. This captivating tale offers a profound exploration of love, power, and revolution, making it a must-read in Latinx literature.

• Dive into the significance of integrating environmental responsibility and sustainable methods within Latino businesses. These practices not only reduce ecological impacts but also contribute to long-term economic growth and community well-being.

NUESTRO TRIVIA: Last Week’s Answer

Last week, we asked: Which Mexican Film director made history by winning the Academy Award for Best Director in two consecutive years, for "Birdman" in 2014 and "The Revenant" in 2015?

The correct answer is…Alejandro González Iñárritu

Alejandro González Iñárritu is a renowned Mexican film director known for his powerful storytelling and innovative cinematic techniques. "Birdman" (2014), a dark comedy, explores the inner conflict of a fading actor attempting a comeback, earning widespread acclaim for its unique narrative style and cinematography. "The Revenant" (2015), a gripping tale of survival and revenge set in the American wilderness, was lauded for its stunning visuals and immersive direction, further cementing Iñárritu's status as a master filmmaker.

NUESTRO TRIVIA: This Week!

Question: Who was the first Hispanic woman to go to space?

Reply with your guess! Answers revealed in the next newsletter!

RIEGA LA VOZ

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